Fashion enthusiasts, mark your calendars! Abercrombie & Fitch is set to grace Carnaby Street with its presence on December 15, unveiling a new store at number 39. This prime location will showcase the latest in the American brand’s women’s and men’s collections, promising a sophisticated shopping experience.
The new store is more than just a retail space; it’s a «light and bright» haven reminiscent of a chic hotel lobby. Abercrombie & Fitch aims to redefine the shopping landscape with seamless omnichannel capabilities, creating a harmonious blend of digital and in-person shopping experiences. Adding a touch of local flavor, the store features a unique art installation adorned with captivating photography from the vibrant streets of London.
Carnaby Street, steeped in history since the 1960s, has undergone a modern revival, now a bustling hub for sports, youth-focused casualwear, beauty brands, and a vibrant mix of arts and pop culture. Abercrombie & Fitch’s arrival adds another layer to this dynamic scene.
Scott Clarke-Bryan, Managing Director, EMEA at Abercrombie & Fitch Co., emphasizes the brand’s commitment to the UK market, stating, «We believe stores matter, and our new A&F location on Carnaby Street is another example of our commitment to the UK market.» Positioned strategically in the heart of London’s West End, Carnaby Street continues to be a vibrant, high-footfall shopping destination.
Andrew Price, Executive Director at landlord Shaftesbury Capital, shares the excitement, noting that Abercrombie & Fitch’s arrival «demonstrates Carnaby Street’s ongoing appeal.»
With Abercrombie & Fitch’s parent company reporting robust business performance and anticipating a 12% to 14% net sales rise in 2024, this Carnaby Street venture adds a new chapter to the brand’s success story. Get ready for a blend of chic fashion and immersive experiences as Abercrombie & Fitch opens its doors on London’s iconic Carnaby Street.
