In a momentous celebration in the heart of New York, Santoni, the distinguished Italian luxury footwear brand nearing its 50th anniversary, introduces its latest masterpiece—the exquisite ThePluto bag. Led by Chairman and Executive President Giuseppe Santoni, the family-run business commemorates this occasion in a city that played a pivotal role in its remarkable success story.
During an opulent Italian dinner at Arva, situated atop the Aman Hotel on 57th Street, Giuseppe Santoni reflects on the brand’s journey and underscores the significance of New York in its illustrious history. Recalling the initial challenges of introducing high-quality leather shoes, Santoni emphasizes the brand’s resilience, even in the face of economic downturns. He fondly reminisces about his inaugural visit to the U.S., where he and his father sold shoes out of suitcases in hotel rooms.
The brand’s strategic pivot to Asia during economic challenges underscores its commitment to global expansion. Santoni’s passion for the business and expertise fostered enduring relationships, leading to a resurgence in the New York market. As the brand gears up for upcoming retail locations in Las Vegas and Beverly Hills, Giuseppe Santoni hints at expanding distribution opportunities, particularly for women’s offerings, aligning seamlessly with the launch of ThePluto bag.
Crafted with modern asymmetry on a wooden frame, ThePluto bag epitomizes luxury, accompanied by a $2,650.00 price tag. Santoni accentuates its practical functionality and thoughtful design, allowing for versatile wear. Model Martha Hunt and stylist Kate Young showcase the bag’s modern appeal at the New York event.
Giuseppe Santoni’s wit shines through as he explains the inspiration behind the bag’s name, referencing Pluto, the Disney character, with ears resembling the bag’s distinctive flap design. He hints at further developments, solidifying the brand’s presence in the burgeoning bag business.
The event introduces a captivating new aqua color, emphasizing Santoni’s commitment to innovation. Reflecting on his journey from learning shoemaking at age 14 to becoming CEO in his early 20s, Giuseppe Santoni underscores the brand’s craftsmanship focus on comfort, making luxury synonymous with timeless quality.
Santoni’s almost 50-year success story echoes its unwavering commitment to luxury above fashion, providing consumers with a profound sense of well-being through exceptional shoes and the latest addition, ThePluto bag.
