Explore a new dimension of glamour as Zara, recognized for iconic fashion campaigns, ventures into the world of hair products. In collaboration with acclaimed British creative director Guido Palau, Zara introduces the exclusive «Glitter In Gold, Make-Up For Your Hair» collection, redefining party hairstyles.
This extension into haircare, a notable addition to the Zara Beauty range, unveils a sneak peek with a limited-edition capsule featuring two products and two accessories. Serving as a prelude to the anticipated Zara Hair line in 2024, the collection promises a comprehensive range of essential hair care products.
Crafted in synergy with Guido Palau, celebrated for collaborations with luxury labels and prestigious publications, the collection boasts a gold fixing gel, a luminous effect spray, golden finish hairpins, and a coordinating wide-toothed comb. Priced attractively at €39.95, these products are available in a chic gift set, accessible on the brand’s website and select physical stores starting November 30.
Adding a touch of celebrity allure to the launch, Zara features Kaia Gerber as the distinguished ambassador. Gerber, daughter of the iconic Cindy Crawford, collaborates with Guido Palau in a series of engaging tutorial videos, showcasing the versatility of the new line.
«It’s makeup for your hair. With these products, you can bring a different and fun look to your hair for a night out,» elucidates Palau, emphasizing the innovative concept behind the capsule collection.
Founded in 1974, Zara, in partnership with Zara Home, reported an impressive 13.1% increase in net sales in the first half of its ongoing fiscal year, reaching a substantial €12.362 billion. Globally, the group, under the leadership of Marta Ortega, achieved a noteworthy total turnover of €16.851 billion.
Elevate your style with Zara Beauty’s latest venture into haircare – where glamour meets innovation.
