Zalando has elevated the online shopping experience for UK and Ireland consumers with the introduction of its ChatGPT-powered Fashion Assistant. This cutting-edge feature allows logged-in users to explore Zalando’s diverse assortment effortlessly using natural language, promising a more personalized and intuitive journey.
While still in its beta stage, the Fashion Assistant strives to interpret user queries accurately, providing real-time adaptations based on individual needs. Zalando anticipates initial challenges, given the evolving nature of this technology, but is committed to continuous refinement and expansion, guided by valuable user feedback.
Tian Su, VP Personalization and Recommendation at Zalando, expressed enthusiasm for the Fashion Assistant, stating, «With our Fashion Assistant, we can help customers find what to wear for a certain occasion—a birthday party, a business meeting, or even hiking to Machu Picchu. Customers can get inspired by a certain style, celebrity, or cultural moment—the possibilities are almost endless.»
As Zalando embraces this learning phase, the beta version signals a significant leap toward transforming the way customers interact with online shopping assistance, promising an enriched and tailored experience.
