Discover the latest fashion sensation as Woolrich introduces the inaugural Black Label line, meticulously crafted by acclaimed designer Todd Snyder. Following an exclusive preview at the Pitti Uomo menswear show in Florence, the collection has made its grand entrance in Milan.
Catering exclusively to menswear enthusiasts, Woolrich’s Black Label line is a testament to Todd Snyder’s visionary design, encompassing style, aesthetic appeal, and the use of premium materials. CEO Stefano Saccone sheds light on the collaboration’s emphasis on collaboration with Italian wool producers and cutting-edge fabric specialists, with a significant portion of the collection proudly manufactured in Italy.
In his dual role as the creative director of the Black Label line and creative adviser for Woolrich’s main line, Todd Snyder not only curated the collection but also spearheaded the redesign of Woolrich’s Milanese showroom. This fresh interior concept is set to be unveiled at Woolrich’s New York store next autumn, featuring an exclusive section dedicated to the Black Label collection.
Snyder shares his design philosophy, stating, «We started with classic outdoor garments, elevating them with modern silhouettes and opulent fabrics. It has been an exhilarating experience, creating clothing that seamlessly transitions from outdoor adventures to making a bold statement in urban wardrobes.»
Woolrich Black Label is set to be exclusively available through Todd Snyder label’s 20 monobrand stores in the USA. In Europe, the line aims to captivate approximately 50 retailers, spanning specialist and department stores, offering a unique opportunity to connect with a new audience.
Despite navigating challenges in the latter part of fiscal 2023, Woolrich achieved positive results with sustained growth in H1. Anticipating growth between high single digits and low double digits for 2024, the brand attributes its success to a robust start and favorable weather conditions.
Stefano Saccone underscores the strategic significance of Todd Snyder’s appointment in bolstering Woolrich’s presence in the US market, which currently contributes around 10% to the brand’s overall business. With 40 monobrand stores globally and availability in 1,100 multibrand retailers, Woolrich generates 75% of its revenue in Europe and 10-12% in Japan.
The Black Label Fall/Winter 2024 collection, showcased in Milan, unveils two distinct strands – Heritage and Technical. Snyder’s creative prowess shines through revamped workwear staples and cutting-edge pieces, aligning with Woolrich’s commitment to innovation and style.
