Embrace the chill with the latest outerwear revelations from House of Fraser for the AW23 season. Shearling coats emerge as the undeniable stars, witnessing an extraordinary 9,548% surge in demand this year. The allure of faux shearling adds affordability to the trend, capturing the hearts of fashion enthusiasts.
Puffers, known for their practicality and lightweight insulation, maintain their coveted status as the top-selling outerwear at House of Fraser. A perennial favorite, the puffer continues to combine style and functionality, making it a staple in the wardrobes of UK women.
Dive into a world of vibrant colors shaping this season’s outerwear landscape. Metallic hues and bold oranges take the lead, injecting a fresh and dynamic vibe. While classic black retains its crown as the most popular color, blue follows closely with an impressive 34,633 units sold in the past year. Notably, metallics showcase an outstanding 8,610% year-on-year surge, while orange coats witness a significant rise of 126%.
Beyond outerwear, metallics prove their versatility, echoing runway trends such as Dries Van Noten’s hand-painted gold pieces. This influence extends to other categories, with silver and gold making a striking appearance in jeans.
House of Fraser, a beacon of fashion-forward choices, invites you to explore the essence of winter trends. Discover the must-have shearling coats, embrace the timeless appeal of puffers, and make a statement with captivating metallics. Step into a season of style with House of Fraser, where fashion meets innovation.
