Celebrating a triumphant year, Victoria Square in Belfast, Northern Ireland, adds another feather to its cap with the unveiling of Rituals’ flagship upgrade—a 3,530 sq ft space, now the brand’s largest store in the UK. This expansion is part of the destination’s stellar success, having attracted over 10 national and international brands in the past 12 months, totaling an impressive 40,000 sq ft.
Strategically positioned on the Lower Ground Floor, Rituals’ revamped location introduces the brand’s latest concept design, set to redefine the beauty landscape across the UK. Affirming Victoria Square’s status as a premier beauty hub, the mall proudly welcomes Sculpted By Aimee, making its Northern Ireland debut. Nestled on the Ground Level, this 1,500 sq ft store curated by founder Aimee Connolly offers an enticing array of products and accessories.
Operated by Commerz Real, the mall continues to attract noteworthy fashion and lifestyle brands, securing regional debuts and flagship locations in Northern Ireland. Recent additions, including The White Company, Sweaty Betty, Gilly Hicks, Goldsmiths, Gym+Coffee, and Lovisa, contribute to the diversified retail portfolio.
Russell Banham, UK Head at Commerz Real, expresses delight in the influx of established brands choosing Victoria Square for regional debuts, flagships, and expansions. This underscores the mall’s unrivaled position as the go-to destination for retail and leisure in Belfast and Northern Ireland.
Victoria Square, spanning an expansive 694,000 sq ft across four levels in Belfast’s city center, houses over 80 UK and international retail brands. Among the notable names are Frasers, JD, Flannels, Superdry, Michael Kors, Mango, H&M, Urban Outfitters, Hollister, Pull & Bear, and Tommy Hilfiger. Explore the pinnacle of retail excellence at Victoria Square.
