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Versace Elevates Global Communications with Caroline Deroche Pasquier as VP

Rocio Lugo by Rocio Lugo
enero 8, 2024
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Versace, the iconic Milanese fashion house, welcomes Caroline Deroche Pasquier as the Vice President of Global Communications in its latest strategic overhaul. Deroche, hailing from a lineage of fashion communications royalty, steps into this pivotal role with a wealth of experience and a global perspective.

Caroline’s journey in the fashion industry began at Yves Saint Laurent in 1990, where she served as attaché de presse until 2002. Her career trajectory includes key positions at Louis Vuitton, Givenchy, Coach in New York, and CMO at Stella McCartney in London. Joining Versace from Milan-based Bottega Veneta in October 2020, Deroche stands out as a senior communications director with a unique footprint across the big four fashion capitals: London, Milan, New York, and Paris.

Expressing her enthusiasm about joining Versace, Deroche stated, «I am very excited to be joining Versace, a house with incredible DNA, helmed creatively by Donatella Versace, one of the most respected designers in our industry, and a unique icon in fashion. Now, let’s go!» Her appointment aligns with Versace’s commitment to driving innovation and excellence.

This strategic move is part of a broader transformation at Versace under the leadership of CEO Emmanuel Gintzburger. The house has strategically hired seasoned professionals in top marketing, communications, and digital positions. Noteworthy additions include Georgina Scholtens-Day as Vice President Global Marketing and Communications, Digital, and Customer Journey, and Valeria Breda, Giorgia Carastro, and Stefania Lacarenza in key roles.

Emmanuel Gintzburger, who assumed the role of CEO in September 2022, expressed confidence in the new leadership team, emphasizing their international experiences and entrepreneurial spirit. This dynamic team is poised to steer Versace through its next phase of growth and profitability.

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