In a groundbreaking forecast, financial experts at Deloitte predict that global revenues from women’s sports will shatter the $1 billion barrier in 2024, driven by an unprecedented surge in popularity.
Following the stellar success of the 2023 World Cup in Australia and New Zealand, women’s football is anticipated to play a pivotal role, contributing a substantial $555 million to the projected total revenue of $1.28 billion in 2024.
Despite the exponential growth of women’s football in Europe, North America remains a powerhouse, generating over 50 percent of the total revenue for women’s sports. Deloitte’s projections indicate a continued upward trend in team and league valuations, with several teams expected to surpass the $100 million mark next year.
Jennifer Haskel, insights lead for Deloitte’s Sports Business Group, highlights the extraordinary global growth of women’s sports, emphasizing its increasing commercial value. Haskel notes, «Women’s sports is emerging as a unique product, distinct from men’s elite sports, drawing heightened interest from savvy investors.»
This surge in engagement from fans and investors is creating new opportunities for clubs and leagues, including lucrative commercial partnerships, heightened participation, and expanded match days.
As the popularity of women’s sports skyrockets, anticipate increased visibility on streaming platforms and prime-time broadcasting slots. While commercial income continues to play a significant role, its percentage share is diminishing, thanks to substantial broadcast deals and growing match-day attendances. The trajectory is clear – women’s sports are not just gaining momentum; they’re reshaping the sporting industry landscape.
Stay ahead of the game and witness the evolution of women’s sports as they redefine success and break financial barriers in 2024.
