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Unlock Sustainable Style: Depop’s Circular Fashion Pop-Up Extravaganza

Rocio Lugo by Rocio Lugo
noviembre 30, 2023
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Unlock Sustainable Style: Depop’s Circular Fashion Pop-Up Extravaganza
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Prepare for a fashion revolution with Depop, the leading circular marketplace, as it collaborates with premier retail pop-up provider, Sook, to unveil a series of high-profile temporary stores over the next six months. Featuring prominent locations such as London’s renowned Oxford Street, South Molton Street, Birmingham Bullring, Liverpool One, and Edinburgh’s St James Quarter, this initiative is set to redefine the intersection of online and physical retail.

In an exciting development announced recently, Depop is set to launch four immersive pop-ups in London in November and December. These free-to-attend events, taking place on November 30 and December 15-16, and 22-24, promise to bring the best of Depop to life, encouraging a surge in secondhand shopping and injecting life into the high street for the festive season.

Central to this experience are 11 unique sellers, each taking the spotlight in Sook’s pop-up spaces in Central London. Kicking off the series on November 30 is streetwear brand Kathandrosa, offering a curated selection of handpicked vintage and Y2K pieces at the South Molton Street location.

Continuing the fashion spectacle, casualwear sites Celiapops, Alicefletchf, and Reloadedldn will showcase their curated collections of Y2K styles, handpicked designer pieces, and original designs at Sook’s Oxford Street retail space on December 15-16.

As the series approaches its festive climax, Chrissynx, Shophenri, Jwarren, and Katierowe100 will commandeer Oxford Street from December 22-24, presenting their handpicked vintage and 00’s styles. The 2023 series concludes on December 30 with Imdesigns, Elianaavinntage, and Ellboll taking center stage at the Oxford Street location.

This exclusive event series is made possible through ‘Powered by Depop,’ an innovative program empowering sellers with the tools to transition their businesses offline, while championing the purchase of sustainable, circular fashion. Steve Dool, Director of Brand and Marketing at Depop, expresses optimism that this partnership with Sook will inspire more individuals to opt for circular fashion options, contributing to a planet-friendly choice over traditional retail.

John Hoyle, Founder of Sook, emphasizes that this partnership aligns with their mission of supporting brands in bringing their vision to life and echoes the growing trend among UK consumers to shop more consciously. This marks a significant stride toward a sustainable and stylish future. Join us on this fashion-forward journey, revolutionizing retail and sparking a new era of conscious consumerism. Explore sustainable style with Depop and Sook—unlocking a greener, trendsetting future for fashion enthusiasts nationwide and beyond.

Tags: BEAUTYDESIGNFASHIONFASHION & STYLENEWS FASHION
Rocio Lugo

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