London’s retail scene is about to witness a game-changing moment as Under Armour, the iconic US athletic sportswear giant, gears up for its debut at Outlet Shopping at The O2 in December. This strategic move adds another layer of allure to the thriving shopping destination, solidifying its position as a hub for global retail brands.
The 3,949 sq ft Under Armour unit on the lower level will find its place among sportswear heavyweights like Nike, Adidas, Asics, and New Balance. Catering to both men and women, the store will offer a curated selection of sportswear apparel, accessories, and footwear, including the brand’s acclaimed golf and running collections. Positioned adjacent to key competitors, this move reflects Under Armour’s commitment to making a significant impact in the London retail landscape.
Crafted by Under Armour’s in-house design team, the new store will showcase the innovative ‘Factory House’ retail concept, promising visitors an elevated and immersive shopping experience. Following closely on the heels of the flagship store on Oxford Street, this location marks Under Armour’s first outlet in London and the 12th addition to its growing UK outlet portfolio.
The upcoming store at Outlet Shopping at The O2 will share space with premium retailers such as Carvela, Hackett, Levi’s, Calvin Klein, and Tommy Hilfiger, enhancing the destination’s reputation as a go-to spot for leading brands. Louisa Dalgleish, Leasing Director at the center, expresses excitement about the growing sportswear and athleisure market, highlighting its pivotal role in the evolving retail portfolio.
Backed by robust performance metrics, including a remarkable 22% increase in footfall and a 19% rise in sales in October 2023 compared to the previous year, Outlet Shopping at The O2 continues to captivate shoppers. Year-to-date figures reveal an impressive 51% surge in footfall and sales compared to 2022, solidifying the destination’s appeal to both retailers and consumers alike.
Stay tuned for Under Armour’s highly anticipated debut, as it injects a fresh and dynamic energy into the vibrant retail landscape at Outlet Shopping at The O2. Experience the fusion of sportswear sensation and retail excellence, setting the stage for an unparalleled shopping adventure in the heart of London.
