Triumph, the revered British motorcycle brand, announces the debut of its exclusive moto-inspired lifestyle menswear collection on the renowned John Lewis website. This move underscores the enduring appeal of heritage brands and the timeless allure associated with motoring-linked labels. Triumph’s Heritage collection, a testament to 120 years of history, authenticity, and prestige, seamlessly integrates into everyday staple styles.
Hailing from Hinckley, Leicestershire, Triumph sees its inclusion on John Lewis as a pivotal step, reflecting the brand’s sustained growth and popularity. The Triumph Heritage collection promises a fusion of history and contemporary fashion, delivering a range of styles that embody the brand’s legacy.
Set to launch in early February, the upcoming spring/summer 2024 range will introduce complementary styles, enriching the current selection. Triumph Motorcycles initiated its menswear lifestyle apparel range in 2019 through independent distribution channels across the UK, Europe, and the US. The subsequent introduction of a dedicated e-tail platform in 2020 expanded accessibility.
Tailored for men seeking authentic, functional style, the Triumph Heritage collection features moto-influenced detailing, offering jackets, denim, shirts, T-shirts, sweats, hoodies, and caps. This diverse range caters to individuals who appreciate the brand’s rich history while embracing contemporary fashion.
Triumph’s commitment extends to its dealerships, where core merchandise and rider-specific protective wear will continue to be available, ensuring a comprehensive brand experience for enthusiasts. The strategic move to introduce Triumph Heritage into independent retail channels responds to the growing demand for branded apparel, welcoming a broader consumer base, whether motorcycle riders or not.
Triumph Heritage at John Lewis epitomizes a seamless blend of British heritage and timeless style, inviting fashion enthusiasts to embrace the spirit of Triumph both on and off the road.
