Get ready for a spectacular comeback as Tommy Hilfiger announces its triumphant return to New York Fashion Week (NYFW) with the much-anticipated Fall Winter 2024 collection, titled ‘A New York Moment.’ Set to unfold on February 9 at 8 PM in a location described as ‘one of the city’s longest-standing institutions,’ this showcase will spotlight both men’s and women’s collections, focusing predominantly on the wholesale market.
This marks a strategic shift from the global see-now-buy-now format of previous years, signaling Tommy Hilfiger’s evolution while maintaining a more targeted approach to the audience. In an exclusive conversation with FashionNetwork.com, Tommy Hilfiger explained that the brand is adapting to a 24/7 See Now, Buy Now ecosystem around tommy.com, envisioning immediate delivery on select items for future fashion shows.
While the approach may change, the brand remains committed to engaging with its audience. A contest, in collaboration with the Westfield mall group, offers Australians the chance to win a trip for two to attend the NYFW show on February 9.
Dubbed ‘A New York Moment,’ the showcase will feature an NYC-inspired signature Hilfiger brand red, white, and blue spirit scheme at an undisclosed venue. The collection promises a contemporary interpretation of Hilfiger’s classic American cool, providing a fresh perspective through ‘the eyes of the ultimate American dreamer.’
Expressing his excitement, Tommy Hilfiger stated, «New York City taught me to dream big. As a young designer, it was the birthplace of my vision. The pulse of the city, its culture of confidence and openness, has fueled the brand since the very beginning.»
The collection aims to revisit the streamlined elegance of the brand’s original preppy roots while redefining the fashion week experience. The CFDA, New York’s official fashion organization, welcomed the return, with CEO Steven Kolb praising Tommy Hilfiger as «one of the great American dreamers» whose enduring impact has paved the way for many.
Don’t miss this anticipated ‘New York Moment’ as Tommy Hilfiger brings a signature twist to the runway, celebrating the timeless spirit of American design.
