In a strategic move, PVH, the esteemed U.S. premium fashion conglomerate overseeing iconic brands such as Calvin Klein, has appointed Lea Rytz Goldman as the President and Brand Director of Tommy Hilfiger. This significant leadership change, succeeding Avery Baker, aligns with PVH’s forward-looking vision for the brand. Lea Rytz Goldman, presently serving as the Managing Director of COS under H&M, is slated to assume her role at Tommy Hilfiger in the spring of 2024. Reporting directly to Stefan Larsson, PVH’s CEO and former H&M executive, Rytz Goldman brings a wealth of experience and a track record of steering fashion labels to global prominence.
During her tenure at COS, Rytz Goldman successfully elevated the brand’s digital footprint and spearheaded its entry into the wholesale market, showcasing a keen understanding of evolving market dynamics. Her previous roles at H&M, overseeing brands like Arket and Monki, highlight her ability to enhance brand appeal while staying true to core brand identity. Before joining H&M, Rytz Goldman served as the Head of Design and Purchasing at Lindex, showcasing her extensive experience in the Swedish fashion landscape.
In her new capacity at Tommy Hilfiger, Rytz Goldman will leverage her strategic insights to amplify the brand’s desirability, aligning with PVH’s ambitious PVH+ strategic plan. PVH+ aims to position Tommy Hilfiger and Calvin Klein as the most sought-after lifestyle brands globally, propelling PVH to a leadership position in the industry.
Tommy Hilfiger expressed unwavering confidence in Rytz Goldman’s leadership, commending her ability to balance a robust brand vision with disciplined execution, ensuring sustained business success. Until Rytz Goldman officially assumes her role, Martijn Hagman will continue overseeing Tommy Hilfiger’s global business and retain his position as Managing Director PVH Europe.
Following a robust quarter, PVH has upwardly revised its annual guidance, anticipating growth between 3% and 4% for the fiscal year 2023.
This strategic leadership change underscores PVH’s commitment to propelling Tommy Hilfiger into new heights of global recognition and market leadership.
