In a significant move, Thomas Sabo has launched its innovative jewellery brand and piercing studio, Saboteur, in the UK. This expansion follows its successful online debut in mainland Europe in 2021.
Founded by Thomas Sabo and his son, Santiago, who brings a fresh cultural perspective to the brand, Saboteur is a true family endeavor. The brand’s creative vision draws from over 35 years of expertise in jewellery and design, challenging the conventions of high-end jewellery with an unapologetically bold approach to design.
The much-anticipated Manchester debut of Saboteur, situated on New Cannon Street within the Arndale Centre, showcases an exquisite selection from both the Fine Piercing and Petite Collections. Thomas Sabo has exciting plans for further UK openings, with Leeds and Cambridge on the horizon.
Saboteur’s journey began with an online-only launch in 2021, followed by the establishment of physical stores in Austria and Germany, culminating in a triumphant debut in Paris last year.
In the UK market, the company has launched a captivating poster campaign named ‘Lend us your ears’ to coincide with the opening in Manchester. Santiago Sabo emphasizes that Saboteur’s offering transcends the traditional piercing studio experience:
«We have full confidence that the Saboteur Fine Piercing service, unrivaled in terms of hygiene, studio aesthetics, product quality, and exceptional customer service, will resonate with discerning British customers. They are seeking to craft unique ‘ear constellations’ and relish an exceptional experience in expressing their style. Our in-store piercing specialists adhere to the highest standards and can offer expert guidance on piercing combinations that align with each customer’s unique style and current piercing trends. Saboteur encourages self-expression, with no limits. Our piercings empower you to explore diverse styles and unlock your boundless creativity.»
This UK expansion marks a significant milestone for the Saboteur brand, providing a fresh and innovative approach to piercing and self-expression. The brand’s unique blend of artistic vision and exceptional service is set to make waves in the UK jewellery and piercing market.
