In a groundbreaking collaboration, Thélios, the eyewear powerhouse within the LVMH group, has joined forces with Swiss watchmaker TAG Heuer to unveil an exceptional line of optical glasses and sunglasses. This marks TAG Heuer’s return to the eyewear market after an eight-year hiatus, with Thélios spearheading the development, production, and distribution of TAG Heuer’s visionary eyewear collections.
Debut of Revolutionary Designs:
Be part of the unveiling of TAG Heuer’s eagerly anticipated eyewear collection on January 29 in Miami during LVMH Watch Week. This collection, crafted with avant-garde spirit and cutting-edge technology, aims to disrupt the eyewear category and redefine standards. A special event in Milan on February 1 will showcase the fusion of high-tech performance and luxury aesthetics.
Ambitious Vision for Eyewear Excellence:
Frédéric Arnault, TAG Heuer’s CEO, expresses pride in re-entering the eyewear arena, emphasizing that this collaboration is not just an addition of accessories but a bold ambition to set new standards and position TAG Heuer as a distinguished eyewear brand.
Thélios Welcomes TAG Heuer’s Precision:
Alessandro Zanardo, Thélios’s CEO, extends a warm welcome to TAG Heuer, citing the brand’s excellence and precision. The collaboration seeks to achieve new milestones by leveraging TAG Heuer’s expertise in crafting exceptional eyeglasses and sunglasses.
Expanding Portfolio, Setting Trends:
With TAG Heuer joining Thélios’s portfolio, the eyewear collections now span 11 prestigious LVMH labels, including Dior, Fendi, Celine, Givenchy, and more. This collaboration signifies a commitment to eyewear excellence and disruptive innovation in the luxury eyewear industry.
As TAG Heuer makes its mark in the world of eyewear, this partnership with Thélios is a testament to shared values of pushing boundaries and setting new standards in the realm of luxury eyewear. Be part of the revolution – experience TAG Heuer’s visionary eyewear collections with Thélios.
