Kate Moss Stars in Anine Bing’s 10th Anniversary Campaign
Anine Bing, the Los Angeles-based fashion brand founded by Scandinavian designer Anine Bing, celebrates its tenth anniversary in style with a captivating campaign featuring supermodel Kate Moss. This milestone campaign also coincides with Anine Bing’s 40th birthday, creating a momentous occasion for the brand.
The campaign, now prominently displayed on the brand’s website and social media channels, showcases Kate Moss in striking ensembles. Moss effortlessly dons a black recycled leather suit, complete with wide-leg trousers and an oversized jacket, as well as a chic cherry plaid tailored jacket paired elegantly with denim jeans and thigh-high vegan leather boots.
Anine Bing expressed her excitement on Instagram, stating, «This is by far the biggest pinch me moment since I started Anine Bing. Kate Moss has always been my number one muse. She’s been on every collection mood board since the beginning – the most iconic of them all! I’m forever grateful for this opportunity to continue building my brand and making all my dreams come true.»
Following the temporary closure of her Los Angeles boutique during the pandemic, Anine Bing made a triumphant return by opening a new store at 8211 Melrose Avenue in December 2022.
Anine Bing has experienced remarkable growth and dynamism since 2019, accompanied by a fundraising effort that secured $28.5 million in investments. This included backing from British fund Felix Capital and New York’s Greycroft. Over seven years, the brand has expanded its footprint with 17 store openings, initially in New York and Los Angeles, and extended its reach to five different countries, including France, Germany, Spain, and Australia. In the past year, Anine Bing has accelerated its expansion efforts with store openings in Los Angeles (Melrose Avenue), Dallas, London, Brooklyn, Austin, and Bethesda, a suburb of Washington, D.C.
