Elevate your wardrobe for the festive season with this exclusive collaboration, building on the success of the September launch.
Launching on November 7th across all 16 markets, this collection is your ticket to unparalleled occasionwear. Rita Ora’s personal style, infused with Studio 54 allure and the rebellious fashion of the late 70s and early 80s rockstars, takes center stage in this glamorous ensemble.
Discover hero pieces like the daring snake trench coat, rhinestone-encrusted denim jeans, a lamé silver dress, and a statement corsage bag. Meticulous details, including roching, high-shine vinyls, flocked mesh, and semi-sheer devoré, add a captivating textural element to each piece.
Co-designed by Primark and Rita Ora, with contributions from London-based designer Jawara Alleyne and stylist Pippa Atkinson, this collection seamlessly blends creativity and style expertise.
Mary Lucas, Trading Director at Primark, noted the incredible reaction to the initial Rita Ora collaboration, and the Night Collection promises to exceed expectations.
The accompanying campaign, featuring Rita Ora herself, was shot in a mesmerizing studio location in Los Angeles. Unleash your style and embrace the night with the SEO-optimized Rita Ora x Primark Night Collection—a celebration of fashion, creativity, and the spirit of the night. Shop the collection at your nearest Primark store starting November 7th.
