Sosandar, a rapidly ascending fashion brand in the UK, is proud to announce the appointment of Emily Frazer as its Creative Director, a strategic move set to redefine its creative landscape.
With an illustrious career as the former Head of Brand and Creative for Karen Millen and Coast, Frazer brings a wealth of knowledge and experience to Sosandar’s dynamic marketing team, poised to shape the brand’s creative vision.
This announcement coincides with the launch of Mono Studio, Sosandar’s latest collection of «monochrome essentials.» Emphasizing timeless elegance and the brand’s distinctive attention to detail, this collection introduces an exclusive touch to every woman’s wardrobe.
Sosandar has recently achieved significant milestones, marking its first fully profitable financial year during the summer, with revenue consistently surging in double digits. The brand’s strategic initiatives continue to fuel its growth trajectory.
In a pivotal move this spring, Sosandar entered into a partnership with Global-e, a leading platform facilitating global, direct-to-consumer, cross-border e-commerce. The brand is actively engaged with potential international third-party partners, with updates anticipated in the coming months.
October witnessed another milestone as Sosandar unveiled plans to venture into physical retail, with store openings scheduled for the upcoming year. Simultaneously, strategic deals are underway for the brand’s expansion into Australia and Canada, cementing its global presence.
The appointment of Emily Frazer as Creative Director aligns seamlessly with Sosandar’s commitment to innovation, ensuring the brand not only keeps pace with trends but sets them, captivating fashion enthusiasts worldwide.
Discover Sosandar’s evolving narrative with Emily Frazer at the creative helm, defining the intersection of style, sophistication, and global expansion.
