E-commerce destination SilkFred is marking a significant milestone in 2024 by announcing the service of its 2 millionth customer. Renowned for its focus on occasionwear and unique fashion from independent brands, SilkFred has been a prominent player in the industry since its inception in 2011.
Co-founder Emma Watkinson expresses enthusiasm for this achievement and outlines exciting plans for the future. «Finding new ways to engage customers, especially in this day and age, is never easy, but we have a couple of exciting endeavors in the pipeline,» says Watkinson. Notably, ongoing efforts include the enhancement of their AI service ‘Fred,’ offering customers a personalized shopping experience. SilkFred is also concentrating on live stream events and online auctions, providing shoppers opportunities to acquire unique styles for free.
Founded with a mission to bring aspiring fashion designers to the market, SilkFred addresses the gap for independent brands in an industry dominated by retail giants and fast fashion franchises. The platform exclusively collaborates with independent brands, showcasing one-of-a-kind fashion pieces.
With almost a million social media followers, a top-rated app, and a track record of nurturing well-known fashion brands’ growth, SilkFred continues to innovate. Watkinson emphasizes the use of social media as their shop floor, engaging customers on platforms like Facebook, Instagram, and TikTok. Initiatives such as Try On Tuesdays contribute to the platform’s success.
Remaining committed to its online-only approach, SilkFred aims to provide customers with a comprehensive and convenient shopping experience in a single space. As the company looks ahead to 2024, it anticipates breaking new records, attracting more customers and brands while deepening relationships with existing stakeholders.
