The Chinese fast fashion brand Shein wants to be closer to its Spanish public, so it will install for four days a pop up store in Madrid, with garments for women and men.
The 300-square-meter store located at number 3 Sandoval Street, a few steps from Fuencarral Street, one of the main shopping streets of the Spanish capital, will be open from June 2 to 5.
For its decoration, the pure player brand of low-cost trendy clothing has thought of a summer spirit, with surf-inspired elements and lots of color. It should be noted that this temporary store is less than 100 meters from the Zara store located on Fuencarral street.
Its opening hours will be from 2 p.m. to 10 p.m. on Thursday, from 10 a.m. to 10 p.m. on Friday and Saturday, and from 11 a.m. to 8 p.m. on Sunday.
Previously, Shein, which is already worth more than the Spanish group Inditex, owner of Zara, and H&M combined, has replicated this ephemeral experience in France, Mexico and the United States to great public acclaim. In 2019, the brand arrived at the Maremagnum shopping center in Barcelona with a pop up store installed on the second floor.
The brand was founded in 2008 by Chris Xu, is headquartered in Guangzhou and has key operations centers in Singapore, China and the United States. Today, Shein reaches more than 150 countries with a daily proposition of new fashion, beauty and lifestyle products.
Its powerful use of user data and strong supply chain has enabled it to outperform other e-retailers and to become very popular with Generation Z, who enjoy its almost infinite catalog of apparel. In 2021, its app surpassed Amazon’s app in the United States in number of downloads.
However, the brand has not been free of controversy due to alleged accusations of labor abuses in the factories of its suppliers.