Experience beauty like never before as Sephora opens its second UK store, Sephora East, at Westfield in Stratford. Following the success of its Westfield London debut earlier this year, Sephora orchestrated a star-studded launch event, setting the stage for a monumental opening day.
The anticipation reached new heights as queues began forming at 9 pm the night before the 10 am opening, with 2,000 eager customers eagerly awaiting their beauty haven. The first 500 customers were treated to exclusive goodie-filled gift bags, adding to the excitement and allure of the grand opening.
Sephora East boasts a 23-meter façade and an ultra-modern interior, following the distinctive codes of the brand’s first store. With soft geometric shapes, ambient lighting, textured finishes, and greenery, the store creates an inviting atmosphere. Featuring over 125 brands, including Sephora’s own label, and renowned names like Haus Labs by Lady Gaga, Glossier, GXVE Beauty, Makeup By Mario, and more, Sephora East is a beauty enthusiast’s dream.
Introducing new brands to the UK market such as Adwoa Beauty, Relevant, Straand, Salt & Stone, and Naked Sundays, the store also offers exclusive in-store products from Glow Hub, Glow Recipe, Coco Cosmetics, and Danessa Myricks. A highlight is the debut of Australian scalp/haircare brand Straand, known for its microbiome-focused range.
Celebrate beauty with Sephora East, your new beauty destination at Westfield in Stratford. Immerse yourself in an unparalleled beauty experience that blends innovation, exclusivity, and celebrity glamour. Sephora continues to redefine beauty in the UK, and Sephora East is at the forefront of this beauty revolution.
