In a retail landscape where independent department stores face adversity, Sandersons Boutique Department Stores shine as a success story this Christmas. Despite economic challenges, the indie chain reported robust trading in November and December, witnessing an impressive growth in two-month retail sales—from £564,000 in 2016 to a remarkable £7 million in 2023. The retailer experienced a noteworthy 5% year-on-year increase in Christmas shopping sales across its three physical stores and online platform.
Established in Sheffield in 2016, Sandersons has expanded its footprint with stores in Stroud, the Cotswolds, and Morpeth in Northumberland. This success underscores the enduring appeal of luxury brands in a boutique store setting.
Co-founder Mark Dransfield expressed satisfaction with the Christmas sales and footfall figures. Notably, there was a significant growth in internet sales, particularly for bestselling products with discounts. While footfall remained steady in physical stores, there was a slight reduction in spending. However, the allure of big-ticket items persisted, indicating a continued appetite for luxury offerings.
To cater to this demand, Sandersons recently launched a collaboration with Xupes, offering pre-loved handbags from renowned brands such as Louis Vuitton, Chanel, Hermès, and Gucci. This collection of investment pieces has received a fantastic response in the Sheffield store.
In addition to the collaboration with Xupes, Sandersons expanded its womenswear collection in 2023 by introducing Weekend Max Mara and Marella. The men’s fashion lineup welcomed prestigious brands Hackett and Boss, enhancing the store’s diverse and luxurious offerings.
As Sandersons Boutique Department Stores celebrate record-breaking Christmas sales, the success story is a testament to the brand’s resilience in navigating challenges and meeting consumer demands for premium shopping experiences.
