In a significant move, Safilo, the Italian eyewear giant, has renewed its licensing agreement with German fashion house Hugo Boss, extending the collaboration until 2030. This exclusive partnership focuses on the manufacturing and distribution of eyewear collections for the luxury brands Boss and Hugo for the next seven years.
Angelo Trocchia, CEO of Safilo Group, expressed excitement about the early renewal, highlighting Hugo Boss as a valuable asset in Safilo’s portfolio. The upcoming 20th-anniversary celebration in a few years marks a testament to the enduring success of their collaboration, which began in 2006.
Trocchia emphasized, «The impressive rebranding of Boss and Hugo in the last two years, executed by Safilo in eyewear collections, sets the stage for a promising future in all markets and distribution channels.»
With Safilo Group achieving net revenues of 1.08 billion euros in 2022 and a diverse portfolio including Carrera, Polaroid, Smith, Blenders, Privé Revaux, and Seventh Street, along with licenses for Banana Republic, Carolina Herrera, Dsquared2, and more, the collaboration promises continued success.
Daniel Grieder, CEO of Hugo Boss AG, shared insights into their growth strategy: «Our Claim 5 growth strategy aims for broad-based growth across regions, touchpoints, brands, and product areas.» Grieder praised Safilo as a key player in the industry with high-quality standards and a robust global distribution network, perfectly supporting Hugo Boss’s growth in the eyewear segment.
Hugo Boss reported impressive sales in the latest trading update, exceeding analysts’ expectations with a 15% revenue increase at constant exchange rates in the third quarter. This ongoing success story between Safilo and Hugo Boss unfolds in the world of luxury eyewear, promising a bright and prosperous future.
For exclusive eyewear styles and timeless designs, explore the Boss and Hugo collections crafted through the enduring partnership between Safilo and Hugo Boss.
