Gucci’s creative director, Sabato De Sarno, takes center stage with the launch of his inaugural campaign, «Gucci Ancora,» unveiling his visionary outlook for the renowned Italian fashion house.
In homage to the captivating world of fashion photography, De Sarno meticulously crafted the Gucci Ancora campaign—a significant tribute to his fashion journey. Collaborating with the acclaimed lens of David Sims, the very first photographer who ignited De Sarno’s passion for fashion, adds a nostalgic and artistic touch to this milestone.
Gucci Ancora transcends mere visual aesthetics, capturing the authenticity and real-life essence of women. Focused on De Sarno’s debut Spring Summer 2024 collection, the campaign not only showcases fashion but also emphasizes personal narratives, celebrating the beauty of individuality.
At the core of Gucci Ancora stand five distinct faces—Ana, Fadia, Jiahui, Nyajuok, and Violet—each representing a diverse spectrum of beauty. The campaign strives to authentically present these women, embracing and celebrating their unique qualities as they elegantly exhibit pieces designed for everyday refinement.
The collection is described as an embodiment of sensuality—an attitude that reflects beauty, freedom, and confidence. It extends a personal invitation to every woman, encouraging them to embrace their unique journey and revel in the distinctive emotions that only fashion can evoke: ancora.
The term «ancora,» translating to «again» in Italian, encapsulates the timeless allure and enduring charm of the collection. Over the past six months, it has evolved into a mantra for De Sarno as he guides the fashion house into a new era.
Explore the timeless elegance of Gucci Ancora, where individuality meets fashion in a celebration of beauty, freedom, and confidence.
