His recent accomplishment includes overseeing the launch of a new range of eyewear for the prestigious fashion brand Valentino, just four years after founding Akoni. Here’s how Toscano is reshaping the eyewear industry:
- Japanese Craftsmanship: Through Akoni’s partnership with Balmain and Valentino, both brands now offer sunglasses made in Japan, known for its exceptional craftsmanship. This sets their eyewear apart, emphasizing quality and sophistication.
- Harmonious Design: Unlike some major fashion brands that simply add logos to frames, Akoni focuses on creating eyewear that seamlessly complements other fashion products like handbags and shoes. This approach ensures that the eyewear feels integrated with the brand’s overall aesthetic.
- Direct Collaboration: Akoni works closely with fashion designers to create exclusive eyewear. Collaboration with creative directors, such as Olivier Rousteing of Balmain and Pierpaolo Piccioli of Valentino, ensures that the eyewear aligns with the brand’s vision.
- High Quality: Toscano emphasizes that fashion brands can produce high-quality eyewear, challenging the notion that licenses equate to cheap quality and high volumes. The new Valentino eyewear, for example, showcases couture-like features, including oversized frames and titanium inserts.
- Selective Distribution: Akoni believes in a selective distribution strategy, focusing on a limited number of doors worldwide to represent its products effectively. This approach contrasts with brands that distribute through thousands of outlets, allowing Akoni to maintain exclusivity.
- Targeting the Upper Market: Akoni is strategically positioned at the top end of the market, targeting luxury consumers. Toscano recognized a gap in the upper market and seized the opportunity to create Akoni.
- Different Spending Priorities: While some eyewear giants allocate a significant portion of their budget to marketing, Akoni focuses more on product quality. The belief is that eyewear should represent the wearer, rather than merely displaying a logo.
- Impressive Growth: Despite being established during the COVID-19 pandemic, Akoni is set to achieve €30 million in annual sales this year, a remarkable feat in a relatively short time.
Rosario Toscano’s Akoni is changing the landscape of luxury eyewear by prioritizing craftsmanship, collaboration, and quality over traditional marketing-heavy strategies. The success of the Valentino eyewear launch is a testament to Akoni’s disruptive approach in the industry.
If you’re searching for high-quality luxury eyewear that combines exceptional craftsmanship and harmonious design, Akoni’s Valentino eyewear collection is a top choice. Made in Japan, these sunglasses offer a level of sophistication that stands out in the world of fashion.
By collaborating directly with renowned fashion designers like Pierpaolo Piccioli, Akoni ensures that its eyewear aligns perfectly with the brand’s vision. This commitment to quality and exclusive design sets Akoni apart in the industry.
While some eyewear brands prioritize marketing, Akoni focuses on creating products that truly represent the wearer. Their belief is that eyewear should be an extension of your personal style, not just a logo display.
Akoni’s selective distribution strategy ensures that their products are available at a limited number of doors worldwide, maintaining an aura of exclusivity. This approach contrasts with brands that flood the market with their products.
If you appreciate high-end craftsmanship and unique design in your eyewear, Akoni’s Valentino collection is worth exploring. With a focus on quality, collaboration, and exclusivity, Akoni is disrupting the traditional eyewear industry.
Discover the difference of Akoni’s luxury eyewear.
