Vintage-inspired occasionwear brand Rixo is rewriting the rules of fashion retail with its groundbreaking Try-Before-You-Buy (TBYB) service, marking a significant first in the UK. Developed in partnership with Harper, the label’s concierge service, this innovative offering allows customers to experience the luxury of trying on items at home without the upfront payment.
Launched via Rixo’s webstore on Monday, the TBYB service addresses the needs of customers who may face challenges visiting physical stores, providing accessibility and unparalleled convenience. With a streamlined process of one delivery and one return, the service eliminates the complexities of multiple exchanges, offering a seamless and efficient shopping experience for the customer.
Under the TBYB option, customers incur the standard Rixo delivery fee, with no payment taken for the order itself. This customer-centric approach aims to alleviate financial pressure, providing a stress-free shopping experience. Co-founder Orlagh McCloskey highlights the importance of understanding and catering to customers’ needs, particularly in the current economic climate.
Sustainability takes center stage with the use of reusable RePack packaging. Not only does this eco-friendly packaging contribute to a substantial reduction in CO2 emissions, but it is also designed for prolonged use, aligning with Rixo’s commitment to environmental responsibility. Harper founder Liam Young applauds Rixo’s dedication to sustainability, emphasizing the elimination of disposable packaging.
The TBYB service empowers customers with the freedom to try multiple pieces without the financial commitment or credit risk associated with other solutions. Users benefit from a comfortable five-day decision-making period, ensuring timely returns to stock. Rixo aims to inspire other conscious brands to adopt similar environmentally conscious practices.
In a world where the magic of fashion lies in trying on different styles, Rixo’s TBYB service emerges as a game-changer. Whether it’s a first-time order or rediscovering new styles and improved fits, Rixo empowers customers to make informed decisions about their purchases. Step into the future of fashion retail with Rixo’s revolutionary TBYB service, where the perfect dress is just a try away.
