In a strategic move, luxury giant Richemont appoints Laurent Malecaze as the President & CEO of Chloé, marking a significant shift for the iconic Paris-based fashion house. Malecaze’s appointment follows the recent announcement of Chemena Kamali as Chloé’s Creative Director, indicating a fresh chapter in the brand’s evolution.
Laurent Malecaze, formerly leading the turnaround at Dunhill, a Richemont-controlled fashion house, brings over two decades of experience within the luxury sector. His prior roles include steering AZ Factory, a fashion brand initiated by Alber Elbaz, and serving as CEO of The Webster, a distinguished multi-brand retailer in New York.
Expressing his excitement, Malecaze stated, «I am honored to lead such an iconic French luxury Maison and look forward to collaborating with the immensely talented Chemena Kamali.»
Reporting to Philippe Fortunato, CEO of Richemont’s Fashion and Accessories Maisons, Malecaze’s role is pivotal during this phase of creative renewal for Chloé. Fortunato emphasized Malecaze’s proven track record in partnering with creative talents, anticipating sustained growth for the Maison.
Founded in 1952, Chloé has been a prominent force in Parisian fashion, boasting influential designers such as Karl Lagerfeld, Phoebe Philo, and Stella McCartney. The departure of Riccardo Bellini after a successful four-year tenure sets the stage for Laurent Malecaze and the new Creative Director to lead Chloé into a dynamic era of innovation and growth.
This strategic move aligns with Richemont’s vision for continued brand differentiation and growth opportunities. As the luxury conglomerate emphasizes sustainability and integrated sales channels, the Chloé brand is poised for a compelling transformation under Malecaze’s leadership.
Stay tuned for the exciting journey ahead as Chloé enters a new era with Laurent Malecaze at the helm.
