The recent series of NFL London Games was a resounding success, not just with fans but also for two prominent UK fashion brands. As part of this exciting trilogy of NFL London games, Recovered Clothing has proudly unveiled its first sustainable women’s capsule collection, marking a significant milestone in the brand’s journey toward eco-conscious fashion. In a parallel move, Just Hype, another fashion brand, introduced its related collection earlier this month.
The Recovered x NFL International Games Collection is an exclusive, vintage-inspired womenswear line, drawing inspiration from the teams that graced London’s stadiums and those set to play in Frankfurt in early November. This partnership is the beginning of a long-term collaboration that delves into the rich heritage of the teams participating in the 2023 International Games and beyond.
Complementing the captivating womenswear line is a range of unisex ready-to-wear pieces, including casual T-shirts, sweats, and hoodies. These designs seamlessly blend classic NFL aesthetics with sustainable, organic materials, presenting a delightful fusion of colorful hand-dyes and vintage nostalgic washes. NFL team prints are meticulously reproduced on organic cotton and recycled polyester garments, aligning with the brand’s unwavering commitment to environmental responsibility.
Taking sustainability to a new level, the collection’s delivery is paired with eco-conscious packaging. This includes biodegradable cornstarch delivery bags and hangtags made from post-consumer-recycled board, reducing the environmental footprint.
But the partnership between Recovered Clothing and the NFL extends further. Stay tuned for the broader NFL 2023 Season Collection, set to launch in November. This collection will encompass vintage-inspired T-shirts, custom hoodies, sweatpants, and more, providing fans with a fresh avenue to embrace their NFL passion while making a conscious choice for the planet.
