Ralph Lauren, the iconic New York-based brand, is set to enhance its presence in the home decoration and furniture sector through a strategic collaboration with Haworth Lifestyle Design, a prominent US group specializing in high-end luxury. This long-term partnership, effective April 1, leverages Haworth’s expertise in Italian-made luxury furniture, with the aim of significantly expanding production and global distribution.
Haworth Lifestyle Design, known for collaborations with renowned names like Cassina, Cappellini, and Poltrona Frau, will play a key role in Ralph Lauren’s Accelerate strategy. The collaboration extends to the development and operation of immersive Ralph Lauren Home stores at strategic global locations.
Guillaume Tardy, Chief Lifestyle and Licensing Officer of Ralph Lauren Corporation, expressed excitement about the partnership, stating, «Home decoration is a high-potential category for us, and working with Haworth Lifestyle Design will allow us to leverage their expertise in craftsmanship, manufacturing, and customer service. This partnership aims to accelerate the growth of Ralph Lauren Home globally.»
While Haworth Lifestyle Design takes charge of Ralph Lauren’s Italian-made luxury furniture line, the brand will continue direct management of bedding, bath, tabletop, and gifts categories. Existing partnerships will be maintained for other home furnishings categories, ensuring a comprehensive approach to Ralph Lauren’s expansion in the luxury home sector.
Explore the synergy of Ralph Lauren and Haworth Lifestyle Design, driving innovation and excellence in the luxury furniture market. Witness the next chapter of Ralph Lauren Home as it aligns with the Accelerate strategy for global growth and prominence.
