Puma, the renowned sportswear giant, is making waves in the fashion world with a new creative partnership. This collaboration brings together Puma and Coperni, a prestigious French luxury fashion brand, to create an original and groundbreaking footwear design.
Drawing inspiration from Puma’s Future model, this innovative «dress shoe» is meticulously engineered to meet the performance standards of a football boot while seamlessly blending elements of sport and high fashion. The collection will feature a striking range of colors, including white, black, and yellow, offering fashion-forward consumers a variety of choices.
What sets this partnership apart is the fusion of Coperni’s modern and fresh fashion-tech perspective with Puma’s rich history and authenticity in the realm of sports. The result is a truly unique and avant-garde hybrid creation that pushes the boundaries of footwear innovation.
Heiko Desens, Puma’s Global Creative Director, is thrilled about this collaboration, emphasizing the shared vision of introducing innovation and technology into the fashion space. This partnership represents an exciting step forward in redefining the possibilities of fashion and sportswear.
Coperni’s founders, Sébastien Meyer and Arnaud Vaillant, express their gratitude for this collaboration, as it fulfills every designer’s dream to work on a sneaker. They commend Puma for granting them access to their innovation department, and together, they anticipate seeing fashion enthusiasts embrace their avant-garde and sharp aesthetic.
The Puma x Coperni partnership is scheduled to launch in January 2024. Fashion enthusiasts can look forward to a footwear collection that seamlessly blends performance and style in a way that only these two visionary brands can achieve. Stay tuned for this exciting fusion of sport and fashion.
