Pitti Uomo’s 105th edition kicks off in Florence with a spotlight on Italian craftsmanship and a positive outlook for the autumn/winter 2024/25 season. The event, held at Florence’s Basso Fortress until January 12, features 832 exhibitors, including 46% international participants. Minister for Enterprise and Made in Italy, Adolfo Urso, inaugurated the event, emphasizing the government’s commitment to celebrating creativity and local manufacturing.
Key announcements include the creation of a Made in Italy high school, set to train young talents in Italian manufacturing, and the introduction of a «Made in Italy day» on April 15. Measures such as tax breaks for companies relocating to Italy and a €13 billion allocation for digital and ecological transition demonstrate the government’s support.
The event’s organizers express optimism, with major brands returning and a positive outlook for 2024. However, challenges in foreign trade prompt calls for Italian companies to explore new markets. Despite a slowdown, Italy’s competitive advantage in containing inflation and a resilient industrial system offer hope.
As Pitti Uomo unfolds, the focus on Italian excellence and craftsmanship, coupled with government initiatives, positions it as a key player in shaping the future of the fashion industry.
