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Pentland Brands and Segura Forge Strategic Partnership for Supply Chain Transparency

Rocio Lugo by Rocio Lugo
diciembre 1, 2023
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Pentland Brands and Segura Forge Strategic Partnership for Supply Chain Transparency
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In a major stride towards bolstering ethical and sustainable practices, Pentland Brands has entered into a strategic collaboration with Segura, a leading supply chain software solutions provider. This partnership aims to meticulously map Pentland’s extensive multi-brand, multi-tier supply chain—from the initial tier to raw materials—spanning its global operations.

Renowned for iconic brands like Speedo, Berghaus, and Endura, Pentland Brands is committed to a comprehensive understanding of its supply chain landscape. Segura’s expertise will not only facilitate the mapping of this intricate supply chain but also empower Pentland Brands to monitor and measure the sustainability progress of its suppliers, ensuring effective compliance management.

The derived data is a valuable resource for consumers, aiding them in making informed purchasing decisions. Pentland Brands views this strategic alliance as a pivotal step forward in achieving transparency and traceability, perfectly aligning with its ‘100-1-0’ sustainability strategy.

Launched during COP26 in November 2021, the Pentland Brands 100-1-0 strategy sets ambitious goals to be achieved by its centenary year in 2032. These include enabling 100 million consumers to lead healthy, active, and sustainable lives, supporting one million people in its communities, and achieving net-zero environmental impact.

Sara Brennan, Positive Business Director at Pentland Brands, emphasized the significance of this collaboration, stating, «Our supply chain is complex, and with consumers demanding increased transparency from all businesses, we’re proud to be reaching this milestone with Segura. Investing in the right sustainability tools is essential to driving towards our 100-1-0 goals.»

Embark on the transformative journey of Pentland Brands and Segura as they lead the charge for supply chain transparency, setting new benchmarks for sustainability and ethical business practices.

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