Discover a winter fashion spectacle as Paul & Shark, the renowned fashion label, prepares to launch its ‘Paul & Shark Takes Cortina’ project on December 7th. This captivating town takeover in Cortina, set against the Dolomites’ backdrop and future host of the 2026 Winter Olympics, showcases Paul & Shark’s signature winter outdoor-wear in a spectacular way.
This exclusive initiative transforms Cortina into a branded haven, with the distinctive Paul & Shark shark logo adorning the Scoiattoli refuge and the attire of the 400 athletes affiliated with the historic ski club. Paul & Shark’s annual partnership with the ski club brings its iconic emblem to the forefront.
With a store on Cortina’s prestigious Corso Italia since 2000, Paul & Shark recognizes the town’s significance in the world of winter-wear. As brands like H&M, Adidas by Stella McCartney, Chanel, Dior Men, Boss, and Clarks compete for attention during the ski season, Paul & Shark aims for a standout presence.
The historic Scoiattoli chalet takes center stage, becoming a mini-world branded with the iconic shark logo. The chalet’s visible beams, wooden tables, and panoramic terrace overlooking the Cinque Torri peaks provide an elegant setting to immerse visitors in the world of Paul & Shark.
This exclusive partnership extends to collaborative creations, including helmets with Atomic, masks, and sweatshirts featuring the iconic shark. Athletes proudly showcase these pieces throughout the 2023-24 winter season.
As brands increasingly focus on location-based promotions, Paul & Shark’s ‘Paul & Shark Takes Cortina’ project stands out as a winter wonderland experience, blending fashion, sport, and the breathtaking landscapes of Cortina. Witness the unveiling of this extraordinary showcase on December 7th.
