Patou, under the LVMH umbrella, celebrates its Parisian debut with the opening of its first boutique at Galeries Lafayette on Avenue Haussmann. This strategic move marks a significant expansion beyond its established presence in Japan and South Korea, where it currently boasts 10 stores.
Sophie Brocart, Patou’s CEO, expressed pride in connecting with the Parisian spirit through this store launch. The collaboration with Galeries Lafayette, a longstanding partner, underlines the brand’s commitment to growth and expansion.
Alix Morabito, General Buying and Merchandising Director for Womenswear at Galeries Lafayette Paris Haussmann, highlighted the evolution of the Women’s floors, emphasizing luxury and designer offerings. The move to Galeries Lafayette, despite LVMH’s ownership of other Parisian department stores, reflects a strategic partnership.
Founded in 1914 by Jean Patou, a pioneer in fashion credited with inventing knitted swimwear and the tennis skirt, Patou’s legacy continued under notable designers like Karl Lagerfeld and Jean-Paul Gaultier. Acquired by LVMH in 2018, Patou was relaunched with Guillaume Henry as Creative Director.
Guillaume Henry expressed excitement for the Paris store opening, emphasizing the city’s constant inspiration. The 58-square-meter store on the 2nd floor of Galeries Lafayette embodies eco-responsibility, featuring recycled and natural materials. Patou’s iconic pink color prevails, reflecting the brand’s ethos of joyfulness, wit, and femininity, harmonized with neutral tones.
Explore the convergence of Parisian chic, modernity, and eco-responsibility at Patou’s debut store in the heart of Paris. With a focus on an easy and sophisticated wardrobe, Patou’s presence at Galeries Lafayette marks a significant chapter in its renewed journey under LVMH. Experience luxury fashion at its finest with Patou Paris.
