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Home News fashion

Pangaia enters resale market with ‘ReWear’

Cristina Medina by Cristina Medina
septiembre 7, 2023
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«Pangaia Introduces ‘ReWear’: A Sustainable Fashion Revolution»

Pangaia, the innovative lifestyle brand, is ushering in a new era of sustainable fashion with the launch of ‘Pangaia ReWear.’ This cutting-edge peer-to-peer resale program empowers individuals to list their cherished preloved Pangaia items for sale, all while promoting eco-conscious living.

In a landmark collaboration with Archive, a renowned technology platform for branded resale, Pangaia has made its highly anticipated entry into the resale market. What sets Pangaia ReWear apart is its use of advanced ‘Digital IDs,’ powered by EON technology, ensuring the authenticity of preowned Pangaia items and providing buyers with added confidence in their purchases.

While initially debuting in the UK, Pangaia has ambitious plans to expand the ReWear marketplace globally, advancing sustainable practices in the fashion industry on a worldwide scale.

«Pangaia ReWear transcends traditional resale platforms. It represents our first step toward a visionary future, where we create a fully circular ecosystem for our apparel. This vision is powered by industry-leading technology companies Archive and EON, and we’re thrilled to embark on this journey with our esteemed partners,» states Pangaia in a press release.

Building on their groundbreaking collaboration with EON in 2021, Pangaia introduced Digital IDs that connect each Pangaia product to a digital counterpart hosted in the cloud. This revolutionary technology allows customers to access essential product information and environmental impact data with a simple scan of their items. These Digital IDs contain vital product details, such as size, color, material, and provenance, streamlining the resale experience on ReWear.

Selling your Pangaia products has never been easier. To list an item for resale, customers can effortlessly upload their items by scanning the QR code found on the care label. Archive and EON technologies automatically populate all necessary information for listing on ReWear. Even if an item lacks an EON Digital ID, sellers can easily list it on the platform using Archive’s user-friendly listing process, as facilitated by Pangaia.

Emily Gittins, CEO and co-founder of Archive, expresses excitement about the partnership, noting, «We are thrilled to partner with Pangaia to power ReWear and drive the evolution of resale, making it as convenient to resell items as it is to purchase them initially. Pangaia is a pioneer in conscious clothing creation, and this collaboration marks an exciting innovation in recommerce, as it’s the first time EON Digital IDs are being utilized for a branded peer-to-peer resale program.»

Archive, launched in early 2021, stands at the forefront of empowering resale programs for esteemed fashion and luxury brands like Oscar de la Renta, The North Face, Sandro, M.M.LaFleur, Marimekko, Diane Von Furstenberg, and many more.

Experience the future of sustainable fashion with ‘Pangaia ReWear,’ where your preloved Pangaia items find renewed purpose, contributing to a more sustainable and eco-friendly fashion landscape. Join the movement today.

Tags: FASHIONNEWS FASHION
Cristina Medina

Cristina Medina

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