Exciting news unfolds in the skincare realm as Olehenriksen, the renowned Scandinavian skincare brand, announces its forthcoming expansion into Ulta Beauty stores. This strategic move, set to kick off in the new year, brings Olehenriksen’s acclaimed skincare solutions to the shelves of 700 selected Ulta Beauty stores nationwide and ulta.com.
As part of this exclusive partnership, Olehenriksen’s best-sellers from the Truth Collection, including the multi award-winning Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, will take center stage. The Strength Collection and Transform Collection will also be featured, promising a comprehensive skincare experience for consumers. The collaboration further pledges to unveil new product launches and exclusive items throughout 2024.
Founder Ole Henriksen expresses his excitement, stating, «It is an honor to partner with Ulta Beauty for Olehenriksen’s next retail chapter, especially as we both share a joyful approach to beauty.» As Olehenriksen celebrates its 41st year in the business, this expansion aligns with the brand’s commitment to delivering joy and effective skincare solutions.
Ulta Beauty’s Vice President of Merchandising, Penny Coy, adds, «Olehenriksen is a shining example of bringing the best and brightest brands to our assortment. With its proven formulas, award-winning products, and transformative results, we’re giving guests what they want, and in some cases, what they never knew they needed.»
Explore the fusion of Olehenriksen’s effective skincare and Ulta Beauty’s commitment to providing a diverse and exceptional beauty experience. Stay tuned for the radiant journey ahead as Olehenriksen illuminates Ulta Beauty’s shelves.
