• About
  • Advertise
  • Privacy & Policy
  • Contact
VOUS MAGAZINE
Advertisement
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Sports

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    Dota 2 and CS:GO top Steam’s 2016 list for most played games

    Vinales will be as tough for Rossi as Lorenzo – Suzuki MotoGP boss

  • Lifestyle
    • All
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    23 Celebrity Tweets You Missed From The Golden Globes

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Sports

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    Dota 2 and CS:GO top Steam’s 2016 list for most played games

    Vinales will be as tough for Rossi as Lorenzo – Suzuki MotoGP boss

  • Lifestyle
    • All
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    23 Celebrity Tweets You Missed From The Golden Globes

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
VOUS MAGAZINE
No Result
View All Result
Home News fashion

Niza buys Dolores Promesas to relaunch in 2023

Carmen Toraya by Carmen Toraya
mayo 20, 2022
in News fashion
0 0
0
Niza buys Dolores Promesas to relaunch in 2023
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

Niza, a Spanish fashion company with more than 25 years of experience in the sector, buys Dolores Promesas and saves it from extinction. The firm entered into insolvency proceedings at the end of 2020 and had been in liquidation since last December.

 

Nice’s plans are to relaunch Dolores Promesas while maintaining its positioning and commercial concept, and the brand’s first complete collection in its new phase is expected to see the light of day in the spring-summer of 2023.

«We do not rule out some capsules in the coming months to revitalize the Dolores Promesas customer,» said José Kalu, CEO of Niza, who also stressed the intention of the new ownership that the brand «can be boosted and benefited by the resources and the corporate and operational structure of the company».

As sales channels, in the first phase of the relaunch, the company will focus on e-commerce and multi-brand, although the network will be completed later with its own points of sale.

«Dolores Promesas has been one of the reference brands in Spain in recent years, with a well-defined identity and storytelling. For the company, this acquisition is an opportunity to complement the offer we currently have and it was very important to give this brand a second chance so that it would not disappear,» said Kalu.

With the same objective of keeping the brand and its legacy alive, Niza has hired Lola Vaquero (who worked as marketing director for 15 years at Dolores Promesas). It has also incorporated as designer Ana Muñoz, who had relieved Alicia Hernández, co-founder of the brand with Javier Lapeña and Miryam Pintado, after her departure from the company three years ago.

Dolores Promesas had 130 multi-brand spaces and a commercial network of 41 points of sale in 2019: 12 corners in El Corte Inglés and 29 stores, including its outlets in Seville and Las Rozas Village (Madrid). In 2018, the last year for which data is available, it had a turnover of 9.5 million euros. That year, the firm had initiated a «rethinking» process that resulted in changes to its corporate image, but also to its product and target audience.

For its part, Niza focuses its offer on women’s fashion, with a commitment to handcrafted designs and limited-edition collections. It currently has 25 stores and 150 multi-brand points of sale and is present in several European marketplaces, such as Zalando, La Redoute or Yoox.

Tags: FASHIONFASHION & STYLE
Carmen Toraya

Carmen Toraya

Stay Connected test

  • 23.9k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest

How to design clothes on roblox

mayo 10, 2023
VOUS Magazine | The May Fashion Edition | Vol.1 | 2024

VOUS Magazine | The May Fashion Edition | Vol.1 | 2024

mayo 14, 2024
alice roberts wedding photos

alice roberts wedding photos

septiembre 16, 2023
80s fashion photographers

80s fashion photographers

septiembre 17, 2023
Bisutex ‘minis’ are sold out with one hundred percent of space contracted

Bisutex ‘minis’ are sold out with one hundred percent of space contracted

1
The Best Street Style From Paris Fashion Week Spring 2018

The Best Street Style From Paris Fashion Week Spring 2018

0
The Best Street Style From Paris Fashion Week Spring 2018

Saint Laurent Introduces the World to Trinidad’s Next Top Model

0
The Best Street Style From Paris Fashion Week Spring 2018

Versace Spring Summer 2018 Rtw

0
COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

abril 23, 2025
Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

abril 8, 2025
CROPS by FEERIC HUB: fashion’s bold new frontier

CROPS by FEERIC HUB: fashion’s bold new frontier

diciembre 11, 2024
Vice & Velvet by Mohammad Jafari

Mohammad Jafari x Vous Magazine

noviembre 27, 2024

Recent News

COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

COVER STORY – VOUS Magazine | The April Simonetta Lein Edition | Vol.1 | 2025

abril 23, 2025
Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

Hale Bob’s First Showroom Arrives in LA, Bringing Fashion to Life

abril 8, 2025
CROPS by FEERIC HUB: fashion’s bold new frontier

CROPS by FEERIC HUB: fashion’s bold new frontier

diciembre 11, 2024
Vice & Velvet by Mohammad Jafari

Mohammad Jafari x Vous Magazine

noviembre 27, 2024
VOUS MAGAZINE

© 2024 Vous Magazine - The best editorial magazine in Spain.

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result

© 2024 Vous Magazine - The best editorial magazine in Spain.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Ir a la versión móvil