In a significant move, leading retail landlord Landsec has announced the arrival of Nike Rise, the groundbreaking concept store, at Trinity Leeds mall in the upcoming year. The globally renowned sports giant, Nike, will be joining an exclusive roster of international brands, cementing Trinity Leeds as a premier retail destination. Spanning an expansive 10,000 sq ft, the new Nike Rise store is set to redefine the shopping experience.
Debuting in the US just a year ago, Nike Rise has swiftly expanded its presence, establishing flagship locations in the UK. This month marks its recent opening at the Bullring in Birmingham, following its successful launch at London’s Westfield mall in White City earlier this spring.
At its core, Nike Rise aims to ‘enhance shopping experiences through innovative digital experiences and services that enliven the sport pulse of the city.’ The upcoming Trinity Leeds store will bring this vision to life, featuring a digitally powered Footwear Fastlane offering engaging footwear product stories, benefits, and technical insights. Shoppers can also indulge in Nike by You personalization services, allowing them to customize new Nike products. The store will boast a dedicated area catering to female athletes, providing expert guidance in finding the perfect fit for bras and leggings.
Nik Porter, Head of Brand Account Management at Landsec, emphasized the evolving expectations of modern shoppers, stating, ‘Guests are looking for more from their shopping experience and are seeking out concepts which combine convenience with the opportunity to try something new.’ With international brands increasingly prioritizing prime locations that drive footfall and seamlessly integrate in-store and online experiences, the Nike Rise store at Trinity Leeds is poised to elevate the retail landscape.
The Trinity Leeds mall continues to attract renowned international brands, with Nike Rise joining the ranks alongside other prominent names like Zara. This strategic move reflects a broader industry trend where brands, including Mango, are strategically relocating and upsizing to focus on ‘fewer, bigger, better stores.’ The arrival of Nike Rise is set to enrich the retail offerings in the vibrant city of Leeds, creating a top-tier shopping destination.
