Nativa, a prominent provider of sustainable luxury merino wool, receives an exclusive invitation to participate in the ‘Stella Sustainable Market’ during Stella McCartney’s Summer ’24 Paris Fashion Week catwalk show. The enduring partnership between Nativa and the renowned fashion house Stella McCartney, dating back to 2019, exemplifies a united commitment to transparency, sustainability, and social responsibility.
As part of the esteemed French Chargeurs Group, Nativa’s inception stems from a profound reverence for high-quality fiber, coupled with an unwavering dedication to animal and soil welfare and the empowerment of global farming communities. Their unique stance in the realm of regenerative farming is anchored by four fundamental pillars: Animal Welfare, Corporate Social Responsibility (CSR), Environmental Practices, and Land Management. This commitment is underlined by an exacting certification process, subject to independent verification through on-site inspections of farms and industry partners.
Nativa’s merino wool proudly boasts dual RWS-Nativa certification, signifying adherence to the Responsible Wool Standard (RWS) complemented by additional exacting standards, ensuring the highest quality of wool. Moreover, Nativa’s wool integrates seamlessly with Nativa Blockchain technology, digitally documenting every facet of the wool’s journey, from farm to the final brand.
Nicolas Sapelli, Nativa’s Sourcing Director, attests to their pioneering approach: «Nativa leads the charge in revolutionizing merino wool production. Through a profound commitment to regenerative farming practices and unwavering focus on trust and traceability via blockchain technology, consumers can place their utmost confidence in the Nativa brand, aligning with the most rigorous environmental and ethical standards.»
At the heart of Nativa’s identity lies its partnership with regenerative farmers across Australia, Uruguay, Argentina, and the United States. This collaboration extends beyond the agricultural sphere, encompassing leading research institutions, universities, and sustainability visionaries, including Quantis, a distinguished environmental sustainability consultancy.
To further elevate sustainability efforts, Nativa Regen introduces Nativa’s global Regenerative Agriculture Program. This transformative initiative enhances soil quality, reinvigorates natural biodiversity, and fosters cleaner water sources and healthier habitats at the farm level. Nativa Regen embodies the rekindling of balanced ecosystems, fostering a harmonious coexistence among animals, plants, and humans.
