Liverpool One, overseen by Grosvenor, has witnessed a remarkable surge in footfall and consumer diversity since the successful debut of M&S and entertainment hub Gravity Max in August. The revitalization of the former Debenhams space not only propelled sales but also drew visitors from wider geographical regions.
Since the unveiling of M&S and Gravity Max, Liverpool One has experienced an impressive 7.9% increase in foot traffic, surpassing the UK benchmark. M&S, boasting a sprawling 70,000 sq ft area, attracted significantly higher visitor numbers from the primary catchment, recording 40% compared to Liverpool One’s benchmark of 31%. The strategic relocation of M&S from the city center has proven highly effective.
The £10 million investment in Gravity Max, offering a 100,000 sq ft blend of e-karting and gaming attractions, has been pivotal in diversifying the consumer base. The entertainment venue successfully drew visitors from secondary, tertiary, and quaternary catchments, contributing to a 2%, 4%, and 1% increase in spend from each area, respectively, compared to benchmark performance.
Moreover, 43% of Gravity Max’s customers combined their visit with shopping elsewhere in the mall, underscoring the positive impact of providing experiential offerings.
Chris Jukes, Grosvenor’s Director of Liverpool One, expressed enthusiasm, stating, “The opening of Gravity Max and M&S at Liverpool One has had a tremendous impact, benefiting all of our occupiers and attracting visitors from various regions since August.”
