The new season comes with a new partnership for Monoprix. The Casino Group brand has unveiled its creative roadmap for fall-winter 2022/23, which includes two fashion and decor collaborations, with Maria de la Orden and TinyCottons.
The optimistic and colorful universe of TinyCottons will open the ball from September 6. Founded in 2013 by Barb Bruno and Gerard Lazcano, the Barcelona-based children’s fashion brand offers a mini-collection of clothing for young children (striped jumpsuits, joggers, sweatshirts, etc.), accompanied by a variety of decorative objects (cushions, rugs, food cases). Its focal point is to pay homage to the «codes of Parisian art de vivre», with fun prints including a crescent moon with a beret or a small dog dressed for winter.
The second collaboration transports the consumer to the vintage and poetic universe of Maria de la Orden. The Madrid-born designer, who founded her womenswear label in 2019 and knows the French capital very well, expands her closet to children’s and homewear for Monoprix. The capsule mixes shades both soothing and retro (ochre, pistachio green, pale pink, sky blue, etc.) with graphic prints (stripes, plaid). Also included is the designer’s star model, the high-neck gathered dress, priced at 90 euros.
The Monoprix group (Monoprix, Naturalia, Monop’, etc.), which has just changed its chairman with the arrival of Guillaume de Seneclauze to replace Jean-Paul Mochet, has a total of more than 700 stores. The goal is to reach 10 billion euros in sales by 2030.