Discover the latest in lifestyle with Miniso’s aggressive expansion strategy, bringing trendy and high-quality products to over 20 new locations across the United States. As a global brand making waves in retail, Miniso’s foray into 10 additional states, including Michigan, Oregon, South Carolina, and more, positions it as a leading choice for lifestyle goods.
The recent openings, strategically placed in renowned shopping destinations like Indiana’s Castleton Square Mall, showcase Miniso’s commitment to accessibility and style, with each store spanning approximately 3,500 square feet. Notable expansions include entry into the central U.S. with stores in Louisiana’s Mall of Louisiana and Michigan’s Great Lakes Crossing.
Miniso’s journey extends to iconic shopping havens such as the Fashion Show in Nevada and Northridge Fashion Center in California, amplifying its brand visibility. Looking ahead, the brand plans to conquer new territories in North Carolina and New Hampshire before the year concludes, targeting key areas like shopping malls, business districts, transportation hubs, and community centers.
Tyrone Li, General Manager of Miniso USA, expresses excitement about the rapid growth, stating, «Our goal is to make Miniso products easily accessible to consumers across the nation, offering them the trendy and high-quality lifestyle goods that our brand is known for.»
As of June 2023, Miniso boasts a global network of around 5,800 stores, with over 2,200 stores overseas. The U.S. market has become a significant focus, with a presence in over 20 states and more than 40 stores in California alone. Miniso is not stopping there, with plans to explore new regions and bring its unique blend of trendiness and quality to a broader American audience.
In alignment with its commitment to accessibility, Miniso anticipates unveiling a minimum of 15 more stores in the U.S. by year-end, concurrently advancing its brand upgrade strategy. As Miniso continues to carve its space in the American retail landscape, expect a diverse range of trendy and enjoyable products tailored to various consumer tastes, making Miniso the go-to destination for lifestyle essentials.
