As the post-festive season encourages mindful spending, Matalan takes a proactive step with a £35 million investment to slash prices on more than 700 family-focused products.
Effective from January 8, the fashion, beauty, and lifestyle retailer introduces an average price reduction of 15% across core and new lines of everyday family essentials, with select prices experiencing substantial drops of up to 25%.
Amidst widespread price increases in the past 18 months due to surging inflation, Matalan’s move aligns with a trend of strategic price cuts. Superdrug, in the beauty sector, recently followed suit.
To complement this initiative, Matalan launches a comprehensive multi-channel marketing campaign, incorporating digital and in-store activations.
The extensive price reductions encompass popular womenswear items in denim, leisurewear, and basics, alongside menswear and essential items for kids, including baby products. Bedding, bathroom essentials, and home storage also witness notable price drops.
Examples of the reductions include women’s hoodies now priced at £12.50 from £15; boys’ hoodies reduced to £10 from £13, and pairs of men’s straight-cut jeans priced at £10 from £11.
Matalan attributes its ability to lower prices to «a more collaborative buying and sourcing strategy introduced by the company’s new senior leadership team and by passing on reduced input costs as inflation falls.»
This announcement reflects Matalan’s continuous progress under the leadership of new CEO Jo Whitfield, prioritizing efficiencies and enhancing product ranges to offer customers superior style, choice, and value.
CEO Jo Whitfield states, “The start of the year is always a tough time financially, and this year, given how difficult 2023 was for so many families, it’ll be harder than ever. So for 2024, we want to start the year off differently. We’ve unlocked efficiencies at a time when inflation and input costs are starting to fall, enabling us to pass these savings on directly to our customers.
