Launchmetrics, a renowned data analysis company specializing in fashion, luxury, and beauty industries, has announced a strategic move by appointing Margot Lasseigne as its inaugural Chief Data Officer (CDO). Margot, who has been spearheading data-driven strategies at the company since September, now joins the executive leadership team, making her the first female CDO and ensuring a diverse representation at the highest echelons of Launchmetrics.
Margot Lasseigne, an alumna of HEC Paris, has been an integral part of the Launchmetrics team since 2017. Her journey within the company has seen her assume various roles within the product department, culminating in her promotion to Vice President of Product in 2020. In this role, she has overseen critical operations, customer success management, and product development, leading a dedicated team of over 200 professionals.
The significance of Margot Lasseigne’s contributions to Launchmetrics is underscored by her pivotal role in the development of the company’s «Media Impact Value» algorithm. This accomplishment has been instrumental in her elevation to the role of CDO, highlighting Launchmetrics’ commitment to delivering cutting-edge technological solutions to the dynamic fashion, luxury, and beauty sectors.
Michael Jais, CEO of the Paris-based organization, expressed his confidence in Margot’s capabilities, saying, «Thanks to Margot’s analytical mindset, industry expertise, and remarkable growth within our company, we are poised to lead with our data initiatives, providing our clients with invaluable insights to enhance brand performance.»
Currently, Launchmetrics is heavily invested in the development of artificial intelligence and boasts a global presence with over 450 employees across 12 markets worldwide, offering comprehensive support in five languages. As a prominent data and software provider, the company collaborates with globally recognized brands, businesses, and institutions, including Tiffany’s, Vogue, KCD, Shiseido, The North Face, Levi’s, IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana, and the Fédération de la Haute Couture et de la Mode, among others.
This strategic appointment and Launchmetrics’ ongoing commitment to technological innovation underscore the company’s leadership and influence in the fashion, luxury, and beauty industries.
