Mango, the renowned Spanish fashion group, is set to make significant strides in the United States with the opening of its first stores in Washington D.C. and Pennsylvania in 2024. This expansion plan includes four strategically located stores in the Washington D.C. area, featuring a 400-square-meter space in the bustling Downtown shopping district showcasing both women’s and men’s lines. The brand will also establish dedicated women’s collections stores at Tysons Corner, Westfield Montgomery, and Pentagon City shopping centers. In Pennsylvania, Mango will unveil a 350-square-meter store at the King of Prussia mall near Philadelphia, focusing on its Woman line.
Daniel López, Mango’s Expansion and Franchise Director, expressed enthusiasm about bringing Mango’s brand experience to physical spaces in Washington D.C. and Pennsylvania. These strategic openings are part of Mango’s robust growth strategy in the U.S., with plans to launch thirty stores within the next three years, targeting a total of 40 stores by 2024. The overarching goal is to position the United States among the top five revenue-generating markets for the company, complemented by a concerted effort to enhance its online business through the brand’s e-commerce platform and various marketplaces.
Mango’s U.S. expansion journey commenced with its prestigious debut on Fifth Avenue in New York, followed by successful ventures into Florida, Texas, Georgia, and California. With 36% of its business volume attributed to the U.S. market, Mango is poised for continued success and global prominence in over 115 markets.
Founded in Barcelona in 1984, Mango closed the last fiscal year with a remarkable 20.3% increase in sales, reaching 2.688 billion euros. The brand’s commitment to the U.S. market dates back to 2006, with strategic partnerships, including a collaboration with Macy’s in 2019, solidifying its online presence. Mango’s ambitious expansion plans underscore its dedication to capturing the American market and reinforcing its status as a global fashion leader.
