The Mango group is increasing its commitment to children’s and teenage fashion. The Catalan company will boost its Kids line with 40 openings in the remainder of the year, while announcing a specific plan for its Teen division, which includes the launch of 11 stores in Spain this 2022.
The group’s children’s and youth section raised its sales by 60% in 2021 compared to 2019 and, this year, aims to exceed 200 million euros in turnover, which will mean doubling its turnover in two years.
With its plan to open 40 new Mango Kids spaces in the coming months, this division will close the year with 450 points of sale spread across nearly 80 countries. In addition to increasing its commercial network, Mango’s children’s line presents a new store concept called Kids Lab, already implemented in the chain’s store on boulevard Hausmann in Paris and which will be transferred to all new openings from September onwards.
This concept is based on a renovation of the furniture, the fitting rooms and the layout of the store to «display the product in a different way and better adapt to the needs of customers,» as reported by the group in a statement.
Mango Teen starts its retail development with 11 stores
In parallel, Mango gives independence to its teen line and announces a specific retail expansion plan for this division. The company’s teen fashion line, which tested the market last year with several pop up stores, will open 11 stores in Spain in the course of 2022.
The first Mango Teen store opened its doors this June in the Westfield La Maquinista shopping center in Barcelona and has a sales area of 100 square meters. Also this month, another store will open in the Aragonia shopping center in Zaragoza, while in July it will be the turn of Platja d’Aro (Girona) and, in August, of Westfield Glòries (Barcelona). Starting in September, the textile group’s teen division will launch new spaces in Bilbao, San Sebastian, Barcelona and Santa Cruz de Tenerife.
«The good experience of the pop up stores has now led Mango to take the next step with the creation of Mango Teen stand-alone stores, conceived as a playful space for young people and as a meeting point where they can socialize and have unique shopping experiences,» the company explains.
Looking ahead to 2023, Mango Teen plans to add new points of sale in Spain, but also to start its international development.
Mango Kids was born in 2013 and currently incorporates more than 2,500 references. For its part, Mango Teen, which will present a new collection every 15 days and will continue to be sold in the points of sale where it was available to date, has more than 800 items in its catalog, 85% of which are aimed at the female public.
As a whole, the Mango group is in the midst of a process of transformation and expansion: a few weeks ago it celebrated the opening of its store on New York’s Fifth Avenue and recently presented its growth strategy for the French market. In economic terms, it closed 2021 with a turnover of 2234 million euros, very close to that of before the pandemic. It particularly highlighted the performance of the online channel, which accounted for 42% of sales, or 942 million euros.