French fashion luminary Ludovic de Saint Sernin is set to dazzle New York’s fashion scene with the unveiling of his Fall/Winter 2024-25 collection on February 11. A departure from his Parisian roots, this bold move signals the designer’s strategic embrace of the influential US market. Having recently stepped down from his role as the creative director of Ann Demeulemeester, de Saint Sernin is poised to dedicate more time to his eponymous label, solidifying the importance of this New York showcase.
New York, a city deeply embedded in de Saint Sernin’s creative journey, serves as more than just a backdrop; it’s a pivotal platform for his brand’s evolution. The upcoming show not only marks an exploration of new artistic horizons but also signifies the Ludovic de Saint Sernin label’s commitment to forging stronger ties with the North American market.
In a press release, the label highlighted the city’s substantial role, contributing to 32% of its total revenue after six years in the industry. This collection becomes a poignant moment for de Saint Sernin to deepen connections with the American market, acknowledging the city’s integral role in shaping the brand’s distinctive identity.
Expressing his excitement, de Saint Sernin shared, «I have no words to express how excited I am with the idea of taking LdSS to New York. It is a city that has always held a special place in my heart.» Beyond its glamour, New York represents a hub of contemporary queer culture and influential art movements—a community that resonates with the designer’s vision.
As a 32-year-old luminary born in Brussels and raised in France, Ludovic de Saint Sernin brings a rich tapestry of experiences, from being a finalist at the LVMH Prize in 2018 to winning ANDAM’s creative label award. His foray into New York’s fashion epicenter signifies not just a geographical shift but a strategic move to propel his brand to new heights on the global stage.
Get ready for Ludovic de Saint Sernin’s mesmerizing display, where Parisian allure meets the energy of New York—a momentous intersection in the world of fashion.
