Louis Vuitton, the renowned fashion house under the LVMH group, embraces Web3 with the VIA Tile Trunk NFT, a digital creation by Nicolas Ghesquière, the creative director of women’s collections. Limited to 200 editions at 6,000 euros, it’s exclusively available for VIA customers, marking the brand’s historic entry into selling digital products.
VIA is Louis Vuitton’s initiative to engage a new customer base, seamlessly blending physical and digital experiences. The VIA Malle Trésor, introduced in June, at 39,000 euros, grants exclusive access to unique products and experiences. The VIA Tile Trunk, the latest NFT, is closely tied to a physical version available in March 2024.
Digital collectibles link to physical products, allowing NFT owners to claim tangible items. Louis Vuitton plans bi-annual launches for the next three years. The inaugural launch in July featured the Speedy 40 VIA bags by Pharrell Williams, the creative director of men’s collections.
Louis Vuitton’s NFT venture strategically fuses luxury fashion with Web3, offering a unique and exclusive digital experience to its discerning clientele. Explore this exclusive VIA Tile Trunk NFT and join the intersection of high fashion and the digital future.
