In a groundbreaking move, French fashion tech leader Lectra has inked a deal to acquire a 50.3% stake in Launchmetrics, a French data analysis specialist, valued at $85 million (€77.7 million). This strategic maneuver reinforces Lectra’s commitment to stay at the forefront of technological advancements in the fashion industry, focusing on artificial intelligence, multi-channel commerce, evolving consumer behavior, and socio-environmental regulations.
Launchmetrics, a powerhouse in brand performance, offers cutting-edge Software as a Service (SaaS) solutions for communication and marketing in fashion, lifestyle, and beauty. With operations across 12 global markets and a client roster featuring Tiffany’s, Vogue, and Levi’s, Launchmetrics is a key player in the industry.
Lectra CEO Daniel Harari emphasizes the strategic synergy, positioning the group as a comprehensive technology partner supporting customers throughout the entire fashion lifecycle, from product development to marketing, e-commerce, and traceability.
This move aligns with Lectra’s Industry 4.0-focused strategy, integrating machinery and creative tools across the supply chain. The incorporation of Launchmetrics’ marketing data is expected to empower Lectra’s clientele in optimizing campaigns and maximizing return on investment.
Michael Jaïs, CEO of Launchmetrics, envisions the alliance enhancing both entities with more artificial intelligence and complementary data, delivering a distinctive value proposition to their customer base.
This acquisition follows Lectra’s recent sustainability-focused move with the acquisition of Dutch company TextileGenesis in December 2022. It underscores Lectra’s dedication to innovation and leadership in the fashion tech landscape.
Despite exchange rate challenges, Lectra reported resilient revenues of €358.2 million in the first nine months of the 2023 financial year. The collaboration with Launchmetrics propels Lectra into continued growth and influence, solidifying its position as a pioneer in fashion technology.
